An overwhelming 99% of adults in the United States are familiar with the Yellow Pages. Furthermore, some 53% of U.S. adults refer to it in a typical week. Studies show that 89% of them will make a purchase stemming from that usage. No other medium can boast that level of follow-through. (Source: Yellow Pages Association, 2006)
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Users that are seeking out products and/or services in the Yellow Pages are shopping with intent to purchase. Every ad veiwed makes a strong impression. (Source: CRM Associates, 2006)View Graph

Users that are seeking out establishments in the Yellow Pages are actively shopping with intent to purchase. 100% of ads viewed are paid attention to. (Source: CRM Associates, 2006)

Usage of the Yellow Pages is likely to increase substantially over the next 10 to 15 years, due to user demographics and their demonstrated usage patterns. The under-26 age group (Generation Y) numbers about 79 million people; the leading edge of this group (18-24 year-olds) currently uses Yellow Pages 38% more than the average user. (Source: YPM Yellow Pages Media, 2006)
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How do your customers find you? We can direct them to your web site with methods as unique as your business. Our Internet Marketing Team specializes in matching a program to your business that maximizes your ROI and targets qualified leads with flexibility to change with the trends.

Whether you are entering the Internet Marketing realm for the first time or you want to enhance your existing Internet campaign, we will provide options through a variety of providers that include:

Only pay for actual leads provided. You have the power to set a maximum monthly or campaign budget and maximum cost per click as low as 20 cents. You also have the flexibility to change these amounts.

Most businesses fit into more than one Internet category. We have tools available to assist you in cross-category advertising and estimated traffic to the category. You set the levels and we will do the work.

These products provide a fixed budget and term for the campaign. All options include artwork, links to web site or profile page and some are offered with as many as five categories for appearance with no additional charge. Placement is availalbe by City/Cities, County, State or even National. Fixed placement is an excellent branding tool.

This was a challenging task, but after extensive research we have partnered with some of the experts in front and back end web site programming/coding that has dramatically improved our existing Clients organic search rankings.

SEM drives web traffic to your site through strategic paid advertising and ranking within your defined target audience. Feeds to other Search Engines through non-paid advertising is a direct result of your carefully placed paid SEM campaign.
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PAYS Data (Proof that Advertising in Yellow Pages Sells) The Association of Directory Marketing provides us with data that show test results on Yellow Page ads placed under various headings throughout the country.

Media Impact Studies – Studies provided to us by the National Yellow Pages Monitor and gauge the Yellow Pages’ effectiveness relative to other media.

Marketing the Medium® (MTM) – An industry-wide testing program that allows you to see exactly how your Yellow Page investment is working for you. Several types of tests are available depending on your needs, heading, ad size and new market expansion tests.

Remote Call Forwarding (RCF) telephone numbers – Telemetrics, Who’s Calling / Standard Call

RCF unique telephone numbers can provide a variety of reports proving calls from a specific ad, ad size or style, etc. This information can be utilized to extend training to individuals or test different headings in the same directory for cross-promotion. These services have recently become more cost effective with the introduction of competition in providers and more detailed information can be obtained (i.e. caller telephone numbers, zip codes of callers, length of call, unanswered calls, etc.)
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We can assess your advertising needs and make customized recommendations based on client goals and current market trends, FREE services we provide include a variety of market research that includes comprehensive geographic site coverage to directory program analysis. Included (but not limited to) are:

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• Our state-of-the-art graphics department creates the most effective, creative, and eye-catching advertisements to attract customers.

• We can create a new campaign from concept to completion or work with your existing images.

• All graphics are available to you for other media (web site, direct mailings, flyers, brochures, etc.).

• All artwork is submitted directly to the publisher via highly-secured electronic transmission and/or secured delivery requiring publisher signatures.
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Direct Mail is a perfect addition to any print media campaign. It allows local businesses to communicate easily and affordably to their targeted audiences. Direct Mail allows flexibility for your business to enter and exit the program up to four times a year. Mailers ROI can be measured using RCF phone numbers that provide detailed information such as telephone numbers, zip codes of callers, length of call, unanswered calls, etc. Contact a representative for more information.
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Free Directory Assistance is a fast growing addition to electronic media campaigns. The program targets only consumers interested in your specific industry. Free Directory Assistance allows the consumer to dial a number for directory assistance at NO CHARGE in exchange for listening to an ad directly related to the category they are calling. Not only is this a low cost way to target captive audiences, but it also allows for flexible commitment terms. Contact a representative for more information.
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We now offer Video Production packages customized to your industry needs. Some of the features included in the package are as follows:

• 30 & 60 Second Video

• Professional Television Cameraman & Editor

• Content/Script Control – Your Message, Your Image

• Customized to your Individual Location Needs

• Includes ALL Production Costs

• And More

Potential uses for your video production:

• Web Site Links

• Virtual Tours

• Internet Yellow Page Campaigns – Custom Links

• Local TV Commercials

• Use for Disk Production (mailer or other distributions)

• Follow-up Telephone Leads with Email Video Links

Please contact a representative for more information.
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