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| Yellow Pages |
 An overwhelming 99% of adults in the United States are familiar with the Yellow Pages. Furthermore, 53% of adults refer to them in a typical week. Studies show 89% will make a purchase. No other media can boast that level of follow-through. (Source: Yellow Pages Association, 2006)
Users that are seeking out products and/or services in the Yellow Pages are shopping with intent to purchase. Every ad viewed makes a strong impression. (Source: CRM Associates, 2006)
Usage of the Yellow Pages is likely to increase substantially over the next 10 to 15 years, due to user demographics and their demonstrated usage patterns. The under-26 age group (Generation Y) numbers about 79 million people; the leading edge of this group (18-24 year-olds) currently uses Yellow Pages 38% more than the average user. (Source: YPM Yellow Pages Media, 2006)
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| Internet Advertising |
 How do your customers find you? We can direct them to your web site with methods as unique as your business. Our Internet Marketing Team specializes in matching programs to your business that maximize ROI and target qualified leads with flexibility to change with the trends.
Whether you are entering the Internet Marketing realm for the first time or you want to enhance your existing Internet campaign, we will provide options through a variety of providers including Yellow Page Publishers and search engines:
Google
Yahoo!
yellowpages.com (AT&T)
dexknows.com (DEX/RHD)
superpages.com (Idearc/Verizon)
yellowbook.com (Yellow Book)
and more!
Search Engine Marketing (SEM)
Performance Based Products
Only pay for actual leads - you have the power to set a maximum monthly, campaign or click costs and the flexibility to change these amounts. You set the levels and we will do the work to meet your goals.
SEM and PPC (Pay Per Click) products are available with Search Engines and Internet Yellow Pages and drive web traffic to your site through strategic paid advertising and ranking within your defined target audience.
Fixed Place Advertising
These products provide a fixed budget and term for the campaign. All options include artwork and links to web site or profile page and some are offered with as many as five categories at no additional charge. Fixed placement is an excellent branding tool.
Search Engine Optimization (SEO)
This was a challenging task, but after extensive research we have partnered with experts in front and back end web site programming and other techniques to dramatically improve organic (free) search rankings.
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| Advertising Return on Investment (ROI) Analysis |
PAYS Data (Proof that Advertising in Yellow Pages Sells): The Association of Directory Marketing provides us with data that show test results on Yellow Page ads placed under various headings throughout the country.
Interactive Testing Services: Remote Call Forwarding (RCF)
telephone numbers. RCF unique telephone numbers can provide a variety of reports produce call details from a specific ad, ad size or style, etc. This information can be utilized to evaluate your advertising program. RCF testing can be applied to many types of advertising, providing you the data necessary to adjust your advertising campaigns.
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| Mapping and Reporting |
We can assess your advertising needs and make customized recommendations based on client goals and current market trends, FREE services we provide include a variety of market research that includes comprehensive geographic site coverage to directory program analysis. Included (but not limited to) are:
Mapping
- Directory Coverage Maps
- Radius Coverage Maps
- Demographic Maps Targeting a Specific Directory
Reports
- Location Cost Analysis
- Budget Assistance
- Directory Zip Code Studies
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| Graphic Services |
- Our state-of-the-art graphics department creates the most effective, creative, and eye-catching advertisements to attract your customers
- We can create a new campaign from concept to completion or work with your existing images
- All graphics are available to you for other media (web site, direct mailings, flyers, brochures, etc.)
- All artwork is submitted directly to the publisher via highly-secured electronic transmission and/or secured delivery requiring publisher signatures
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| Video Production |
 We offer Video Production packages customized to your needs. Features included in the package
- 30 & 60 Second Video
- Professional, Emmy® Award winning Television
Cameraman & Editor
Potential uses for your video production:
- Web Site Links • Virtual Tours
- Internet Ad Campaigns • Custom Links
- TV Commercials
- Disk Production (mailer or other distributions)
- Telephone Lead Follow-up
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| Web Design |
Our web design service offers our clients visually stimulating, memorable websites that are easy to navigate. Building a reputable online presence is vital in today's business world, and starting with an amazing web site is the first step to success in the digital world.
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